Norwich Accountants & Fractional Finance Directors

Accountancy built around your business. Working alongside you, not just for you.

Accountancy

Your numbers, taken care of.

Everything you need to keep your accounts accurate, compliant and up to date, with regular support and a team that understands your business.

Advisory

Your numbers, working harder.

Strategic financial insight to help you manage cash flow, understand performance and make confident decisions as your business grows.

A smiling woman with brown hair, wearing a sleeveless black top, sits at a white table typing on a laptop, facing a man whose blurred head is in the foreground.A smiling woman with long brown hair sitting at a desk, facing a man with a blurred head in the foreground.

Accountancy with a little more thought behind it.

About Equinoxed Accounting

Your Trusted Accountancy Partner

We combine accountancy, bookkeeping, tax, VAT, payroll and management information with consistent touchpoints throughout the year. We don't just give you the numbers, we help you understand them, sharing the knowledge and insight you need to understand your profitability, preserve cash flow and make your money work harder. Because when you know your numbers, you can make decisions with confidence.

We work collaboratively with you and your wider professional network, bringing together financial advisers, mortgage advisers and other specialists where their expertise can add value. By keeping the conversation going throughout the year, we create a connected view of your finances and help ensure the decisions you make today support where you want your business to go.

TRUSTED BY

Unlocking Your Business Growth

Do you only see your accountant once a year, usually to find out how much tax you owe?
Equinoxed exists to change that outdated approach.

A man smiling and clasping his hands in front of him while sitting at a white desk with a laptop; a woman with long brown hair is seated across from him in an office with light and dark walls and a potted plant in the background.
Hands of a person typing on a slim white computer keyboard placed on a white desk with a blue pen and spiral notebook in the background.Smiling man with short hair and beard sitting at a white desk, working on a silver Apple laptop in a modern office with dark and light walls and a wooden panel backdrop.Smiling woman with long brown hair and a black sleeveless crochet top sitting at a desk working on a laptop, with a plant and wood paneling in the background.
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WHY WE'RE DIFFERENT
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We Start With You Not Your Accounts

We’re genuinely invested in your success, not just your numbers. Jordan and Hannah founded Equinoxed with the intention of building lasting relationships with clients, being a trusted partner throughout every stage of your journey, rather than a service you check in with once a year. That level of personal commitment is what clients consistently tell us makes the difference.

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WHY WE'RE DIFFERENT
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We Don't Do The
Once-a-year Model

Most people are used to hearing from their accountant once a year, usually just to find out how much tax they owe. We built Equinoxed specifically to change that. Our approach is proactive rather than reactive, which means we’re regularly engaging with clients, spotting potential issues before they become problems, and offering strategic guidance all year round and not just at year-end.

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WHY WE'RE DIFFERENT
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Your Success is
Our Personal Mission

We take the time to properly understand your goals and vision before we do anything else. From there, everything we do is tailored to you, whether you’re a sole trader just starting out or an established business looking to grow. We combine clear, transparent communication with consistent engagement, so you always know where you stand financially and what steps to take next.

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Financial support built around your business

We bring together practical accountancy and commercial financial thinking, from keeping your numbers accurate and compliant to helping you understand performance, manage cash flow and plan what's next. Whether you're starting out, growing a team or looking for greater financial oversight, we'll work with you to find the right level of support.

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ACCOUNTANCY
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Limited Company Accounts

Annual accounts and Corporation Tax, supported by year-round planning and quarterly advisory. We help you understand your performance, manage your tax position and make informed decisions as your business grows.

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ACCOUNTANCY
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Sole Traders Accounts

Self Assessment and ongoing support designed around how your business is developing. From understanding profitability and cash flow to considering VAT registration or incorporation, we help you know when it's time to make your next move.

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ADVISORY
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Cashflow forecasting & Management accounts

Fractional Finance Director support for businesses looking for greater visibility, stronger money management and commercial direction.

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ACCOUNTANCY
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Bookkeeping & VAT Returns

Up-to-date bookkeeping and VAT support, with reporting that gives you visibility over revenue streams, costs and profitability. All with the intention to streamline efficiency.

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ACCOUNTANCY
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Payroll & CIS

Accurate, compliant payroll, workplace pensions and CIS support, managed alongside your wider financial picture so your people and your business are taken care of.

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BUSINESS SUPPORT
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Business Startup Support

Practical support for new businesses, from choosing the right structure and getting your accounting systems in place to understanding your tax obligations, responsibilities and building good financial habits from day one.

Built on results. Focused on your bottom line.

Your Trusted Accountancy Partner

We know you’re looking for someone who does more than just manage your accounts. As trusted business advisors, we consult with our partners to keep more money where it belongs: in your business. Every decision we make is guided by tax efficiency, strategic clarity, and your long-term growth.

50+
Partnerships

Owner-managed businesses across Norfolk, Suffolk and even internationally, who work with us year round.

£
0
Unnecessary Tax Paid

Our quarterly meetings keep your business as tax efficient as it can be.

100
%
Client Satisfaction

We are proud of our many 5-star reviews, all of which are testament to our unwavering commitment to our clients.  

Working with you to Achieve your Goals

Your Trusted Accountancy Partner

We work alongside our partners as a dedicated part of their team, understanding your goals, your pressures, and your ambitions. From tax planning to day-to-day bookkeeping, we're here to make the numbers work harder for your business.

Guidance & Dedicated Support

Modern workspace tabletop with a black notebook labeled EQUINOXED with a pen on top, a smartphone on a metallic stand showing a calendar app with events titled Strategy Session and Dedicated Support, and a pair of wireless earbuds in an open charging case next to one earbud outside the case.

Driven Growth

Desktop monitor on a wooden desk displaying a financial forecasting dashboard with green bar graphs, line charts, and metrics including driven growth at +42.5% and projected revenue of 684,000, with a closed black notebook labeled EQUINOXED and a pen beside it.

Compliance & Freedom

Tablet on a stand displaying a green checkmark with the text 'All Returns Submitted' and 'Compliance Status: Up to Date' on a wooden desk alongside a closed notebook labeled 'Equinoxed', a cup of coffee, a pen, and two car keys with a key fob.

Migrate Accountants

Thinking of switching accountants? We make the process completely seamless. Our team handles the entire migration on your behalf, liaising with your previous accountant, transferring your records and getting everything configured so there's no disruption to your business. From your very first day as an Equinoxed client, you'll have the systems, the software and the expertise working together to support your business growth.

Our Reviews

It is genuinely a pleasure to read the reviews from some of our amazing clients. Here’s what they have to say about Equinoxed Accounting Services.

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John Smith

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Jane Doe

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Michael Johnson

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Michael Johnson

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Michael Johnson

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Michael Johnson
4.8
from over
0
Reviews

We only use the best because you deserve it

At Equinoxed Accounting, we believe our partners deserve a modern accountancy experience. That's why we work with industry-leading software including Xero, Dext, Syft, GoCardless and BrightPay. This allows us to combine real-time financial clarity with streamlined payroll, automated payment collection and effortless document management. Backed by AAT-licensed expertise, every tool we use is chosen to make your finances sharper, simpler and more effective.

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Migrate Accountants

Thinking of switching accountants? We handle the whole move. We contact your current accountant, transfer your records and register with HMRC on your behalf, with no gap in your filings and no awkward conversations for you. From your very first day as an Equinoxed client, you'll have the systems, the software and the expertise working together to support your business growth. You can switch to us any time of year.

Smiling woman with long brown hair sitting at a desk, typing on a laptop, facing a blurred person in the foreground.

We love to work with

At Equinoxed, we love working with business owners who are ready to grow, open to different ways of working, and looking for an accountant who genuinely understands the journey they are on. The industries we work best with tend to be full of energy, ambition and change - and that is exactly where we thrive.

Whether you are building a brand, scaling online sales, running a busy venue or managing projects on site, we want to be more than the people who prepare the numbers. We want to be a proactive partner who allows you to do what you do best, whilst we do what we do so you can make better decisions and keep moving forward.

Creative businesses move quickly, think differently and often juggle multiple projects, clients and income streams at once. Our role is to give you the financial structure, visibility and advice to turn that creativity into sustainable growth.

We love supporting e-commerce businesses because the right financial insight can make a real difference to stock decisions, margins, fulfilment costs, VAT, platform fees and growth plans. We help e-commerce owners understand what is happening behind the sales figures, so they can scale with confidence and avoid surprises as the business gets busier.

With tight margins, changing costs, staffing pressures and seasonal patterns, having clear, timely financial information is essential in the Hospitality industry. We like working with hospitality owners who care about the detail, want to build something lasting and need an accountant who can help them make confident decisions for the future.

Construction businesses need practical, reliable financial support that keeps pace with real-world pressures. We take care of the CIS, VAT and plan with you for growth as we understand how important it is to have accurate numbers and proactive advice. We enjoy working with construction business owners who take pride in their work, value strong relationships and want an accountant who helps them build a stronger business.

Whether you're a consultant, agency, coach, service provider or specialist contractor, your success depends on delivering exceptional value whilst managing time, resources and profitability effectively. If you're committed to continuous improvement, delivering a great client experience and building a business with purpose, we'd love to be part of your journey.

Frequently Asked Questions

We’re passionate about helping our clients achieve financial success. See if we have answered your questions below:

What makes your accountancy support different from other firms in Norwich?

On the face of it, most accountants offer the same service. However, most accountants still run on the once-a-year model. Does this sound familiar? You send everything over ready for your year-end; they file it, and that's the last you hear until the following year-end comes round. We don't work like that. At Equinoxed, we hold quarterly reviews to ensure  we're planning your tax and cashflow through the year rather than reporting on it long after you can do anything about it. You'll have a good idea what your bill is going to be well before it lands, so there are no hidden surprises in the post. It also means we spot the useful things in good time, whether that's a chance to draw income more efficiently or a concern in cashflow that's far easier to sort at the time than in a panic when HMRC are waiting for your end-of-year accounts. We're based in Norwich, so you can pick up the phone and talk to our friendly team, who know your name and your accounts.

Can I switch to Equinoxed part way through my financial year?

Yes, and you don't need to wait for a particular moment in the calendar to do it. You can switch to us at any point in your financial year, and the whole process is far less stressful than people expect. We contact your current accountant on your behalf, request your records through the usual professional handover, move everything across and register with HMRC as your agent, all with no break in your filings. You carry on running your business while we sort the technicalities in the background. There's a common worry that changing accountant mid-year means starting from scratch or losing continuity, and it simply isn't true. You do not have to worry about missing deadlines or incomplete records. Most people who've been sitting on a 'should I move?' feeling for months find the actual switch takes very little of their time and attention. If you've outgrown your current setup, or you're just tired of feeling like a filing job rather than a client, there's nothing stopping you from moving now.

Do you work with sole traders as well as limited companies?

We work with sole traders, partnerships and limited companies, so whether you're a one-person business or a growing company with a payroll to run, we're here to help. There's a myth that sole traders are somehow too small to need a 'proper' accountant, and it's nonsense. Sole traders often have the most to gain from good advice, precisely because the margins are tighter and the admin often lands squarely on their shoulders. It is also worth knowing that sole traders and landlords with qualifying income over £50,000 now fall under Making Tax Digital for Income Tax, which came in from April 2026 and means quarterly digital updates to HMRC rather than a single annual return. That threshold drops to £30,000 from April 2027. If it applies to you, we manage the whole process, from choosing compatible software to filing the updates, so you're not left wrestling with it alone. Different structures, different rules, but always the same level of support from Equinoxed.

Are you qualified and regulated?

Yes, and it's a good thing to check, because the word 'accountant' isn't protected in the UK. Anyone can print it on a business card, which is a slightly alarming thought when you're about to trust someone with your tax and accounts. We're regulated by the Association of Accounting Technicians (the AAT), which means we're held to professional standards, carry the required insurances, and keep our knowledge current through ongoing training. In practice, being AAT regulated means you've got proper recourse if something ever went wrong, and a governing body standing behind the work rather than just our word for it. It also means we keep pace with the constant changes from HMRC, including Making Tax Digital and the regular Budget updates. Be sure to ask any accountant you're considering who regulates them. If the answer is vague, take that as your cue to keep looking. With us, the answer is simple and easy to verify with the relevant bodies.